Prosegur Cash in 2024: cutting edge cash management solutions combined with innovation and

We spoke with Joe de Rosa, the company's Global Director of International Logistics, about this strategy, which has already been recognized with certifications and endorsements.

Every day, Prosegur Cash transports a wide variety of high-value goods. These include electronic devices, minerals and precious stones, medical instruments, pharmaceuticals, as well as banknotes, coins and credit cards. All are moved securely from one point to another.

Traditionally, Prosegur Cash managed the first or last link in these logistics value chains, acting as a local partner with international operators in the many countries where the company has a presence. However, in recent years, this has evolved into a more global approach, transitioning to a model that offers comprehensive door-to-door services, and crossing international borders.

Certification that makes a difference

The new strategy has already been recognized with significant endorsements such as IATA certification in Brazil, which qualifies Prosegur Cash as an authorized freight forwarder for international transportation in one of the world's leading markets. According to Sergio França, Commercial and Strategy Director of Prosegur Cash, this accreditation confirms the company's compliance with the most rigorous international security standards, ensuring it is "on the right track to continue offering excellent services."

Brazil is a huge logistics market offering sustained growth, having recorded the highest volume of air cargo transported in its history, with over one million tons. More than 70% of this cargo is destined for international payments, representing an excellent business opportunity for companies in this segment.

Despite the tensions in the supply chain generated by events such as the war in Ukraine or the trade dispute between the United States and China, the logistics and transportation industry is expected to experience annual growth of 5% over the next five years, reaching a value of approximately $11 trillion in 2024. In this context, analysts expect growth of more than 11% in the air segment, as well as an upward trend in the Latin American market, especially in Mexico and Brazil.

The keys to an ambitious strategy

Joe de Rosa, Global Head of International Logistics at Prosegur Cash, explains that the company's transformation process is based on "a thorough understanding of the global high-value market, including demand, competition, different regulatory frameworks and areas with growth potential." In response, Prosegur Cash has developed "a comprehensive plan focused on team capabilities, objectives, key market niches and expansion strategies." The company has identified the countries with the greatest growth opportunities, both organically and through strategic alliances. The result is that Prosegur has managed to consolidate itself as "an international provider of high-value logistics services" by optimizing its internal structures and procedures to "respond to the complexities and operational demands of highly diverse markets."

The result is that Prosegur has managed to consolidate itself as "an international provider of high-value logistics services" by optimizing its internal structures and procedures to "respond to the complexities and operational demands of highly diverse markets."

De Rosa highlights specific milestones in this expansion strategy, such as "the opening of markets like Colombia and Brazil, where historically, Prosegur had no significant presence as a provider of these types of services,” along with "the adoption of CargoWise as our international logistics platform", in addition to "obtaining IATA certification in Brazil, which will soon be joined by important markets such as Peru and Chile."

To guarantee these broad global services, Prosegur Cash relies on its subsidiaries and a network of alliances that includes partner companies with similar profiles in countries where Prosegur has no local subsidiaries, such as Helveticor, AVA, Malca Amit, Alfamar, IBI, Guardsman LTD or Cayman Armoured.

All these partners have passed a selection process and have proved their ability to carry out reliable and secure operations by using risk minimization protocols. This is allowing Prosegur Cash to generate a broad portfolio of clients, from the financial sector to the mining industry, becoming the sole interlocutor and supplier of reference. To perform this function, Prosegur Cash has an international team of highly qualified specialists. De Rosa adds that this factor gives the company an important qualitative advantage.

Looking to the future, the Global Head of International Logistics highlights the prospects for growth in sectors such as the transportation of high-value goods. Despite the current disruptions and geopolitical tensions, De Rosa expects this line of business to grow significantly in the medium term.

Logística