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Madrid, 23 December 2024.- AVOS Tech, a  business unit of the Prosegur Group specializing in technology, identifies the ethical use of Generative AI, hyper automation, personalization and sustainability as the keys that will define Spain’s technology sector in 2025.
In an ever-evolving environment, knowledge and understanding of emerging technology trends are critical factors for organizations to stay ahead of the curve and take advantage of new challenges and opportunities.

Artificial intelligence

After the explosion of Generative AI in 2024 and the widespread use of it by companies and individuals, 2025 will be the year to apply it from a more rational perspective, assessing its pros and cons economically and ethically. Beyond the use of AI in the workplace, there are key areas in this field that will make a difference in terms of the value that companies committed to AI can provide, such as multimodal models, intelligent agents or the integration of GENAI in hardware.

Generative AI will drive the creation of highly personalized user content based on their interests, context, and preferences. These technologies will improve the customer experience through services tailored to their specific needs and contexts and allow proactive recommendations to be made based on historical and behavioral patterns. Finally, in sectors such as banking and insurance, Machine Learning models will be part of the key solutions to detect anomalous behavior and prevent fraud. Tools like AMLcheck will stand out by combining advanced analytics with predictive capabilities, helping to comply with regulations and safeguard customer and partner trust.

Flexibility and scalability:

The cloud computing service will play a key role for businesses and will undergo an evolution towards more flexible, secure and sustainable models. Enterprises are expected to adopt multi-cloud approaches, integrating services from multiple cloud providers to improve flexibility, security, and regulatory compliance. In addition, customized solutions will allow companies to take advantage of cloud computing without the need for extensive adjustments.

Software as a service (SaaS) will continue to gain relevance, adapting to the needs of different sectors. Over the course of 2025, specific solutions that enable companies to comply with industry regulations, optimize their operations, and improve the user experience without large upfront investments will be highly valued. In turn, in 2025, the BPaaS model will continue to gain traction as a key solution for companies looking to optimize their business processes in a flexible and scalable way. This approach allows organizations to outsource specific business functions such as human resource management, accounting, or customer service using advanced technology platforms, eliminating the need for expensive in-house infrastructure.

Thanks to the integration of technologies such as intelligent automation, AI, and data analytics, BPaaS not only optimizes costs, but also improves operational efficiency and facilitates rapid adaptation to market demands. This model will be especially relevant in sectors such as banking, insurance and telecommunications, where flexibility and speed in process management are essential.

Other technology trends:

Hyper automation will be a key focus in 2025 based on technologies that integrate traditional automation with intelligent solutions, allowing humans and bots to work together. This will not only optimize processes, but also ensure easier adaptation to market changes.

Increasing regulation and the complexity of marketing channels, with agents, brokers or bank assurance operators, make it imperative for insurers to have robust data strategies in place. The integration and consolidation of data from different sources will be key to developing predictive functions that optimize risk management, improve customer experience and ensure regulatory compliance.

Sustainability will be consolidated as a priority in the technology sector, with a focus on reducing environmental footprints and optimizing the use of resources throughout the production and operation chain.

Tech companies will adopt greener practices such as renewable energy, recycling hardware and energy-efficient data centers. In addition, sustainability principles will drive innovations in clean technologies and circular economy models, with a focus on minimizing waste and extending the life of products.

With expertise backed by a team of more than 500 specialists and advanced technology, AVOS Tech offers solutions to anticipate disruptive changes and seize the opportunities arising from emerging technologies.

The company is currently strengthening its position as a technology partner of companies in sectors such as banking, finance and insurance, energy, telecommunications and public administrations, offering solutions that respond to the need for organizations to diversify their business and optimize their management processes amid widespread digital transformation.